

Sue Pats
I literally set money on fire for 24 months. Here's what I learned...
Let me start with a confession that still makes my stomach turn: I wasted $12,600 on marketing tools I didn't need.
Not on failed ads. Not on bad products. On software subscriptions.
It was January 2021, and I was standing at my kitchen counter, laptop open, credit card in hand, ready to launch my online business. I'd spent months consuming courses, watching YouTube videos, and scrolling through entrepreneur forums. Everyone seemed to agree on one thing: if you wanted to succeed online, you needed "professional tools."
So I signed up for ClickFunnels.
$297 per month seemed steep, but the sales page promised me everything: landing pages, sales funnels, email sequences, membership sites. "Everything you need to run your online business," they said. The testimonials showed six-figure entrepreneurs crediting their success to this platform.
I handed over my credit card information without a second thought.
The first month was... overwhelming.
ClickFunnels had a steep learning curve. The drag-and-drop editor felt clunky. The templates looked dated. But I convinced myself this was normal. "Professional tools require professional skills," I told myself. I spent hours watching tutorial videos, joining Facebook groups, asking questions.
I built my first funnel. It took three weeks.
Three weeks for something that should have taken a few hours.
But I was committed. I'd paid for a year upfront (they offered a discount), so there was no turning back. Besides, all the "gurus" used ClickFunnels, right? I just needed to get better at it.
Then came the first real problem: I wanted to create an online course.
ClickFunnels technically had membership site functionality, but it was basic. Really basic. The user interface looked like it was designed in 2010. There was no way to drip content properly. No certificates. No student progress tracking. No quiz functionality that actually worked well.
I searched for solutions in the ClickFunnels groups. The answer I kept seeing?
"ClickFunnels is great for funnels, but you need a dedicated course platform for courses."
That's when Kajabi entered my life.
Kajabi looked beautiful. Sleek interface. Modern design. Robust course features. Everything ClickFunnels wasn't for course creation.
$149 per month.
I hesitated. I was already paying $297 for ClickFunnels. Now I needed another platform?
But the course creators I followed swore by it. "You can't build a real course business without proper course infrastructure," one mentor said in a webinar. "Kajabi is the industry standard."
I pulled out my credit card again.
Now I was at $446 per month.
For the first few weeks, I felt smart. I had ClickFunnels handling my sales funnels and Kajabi hosting my course. I was using "professional tools" like the successful entrepreneurs. I was doing it right.
Except I wasn't.
The integration between the two platforms was a nightmare. When someone bought through my ClickFunnels funnel, I had to manually add them to Kajabi. Or I could use Zapier (another subscription), but even that felt clunky. Sometimes the automation would fail. Sometimes students would fall through the cracks.
I spent more time managing my tools than growing my business.
Then came email marketing.
Both ClickFunnels and Kajabi had email features, but they were limited. ClickFunnels' email builder was primitive. Kajabi's was better, but the deliverability wasn't great. My emails were landing in spam folders. My open rates were dismal.
I joined another Facebook group asking for advice. The consensus? "You need a dedicated email service provider."
Everyone recommended ConvertKit.
At this point, I should have stopped. I should have asked myself: "Why am I using three different platforms to run one business?" But I didn't. I was too deep in the sunk cost fallacy.
I'd already invested so much money and time. Surely just one more tool would complete the puzzle.
ConvertKit was $79 per month for my subscriber count.
My monthly software bill: $525.
That's $6,300 per year. For software. Just software.
But wait, there's more! (As they say in infomercials, and my situation was becoming just as ridiculous.)
I needed webinar software because neither ClickFunnels nor Kajabi had good live presentation tools. That was WebinarJam at $499 per year.
I needed better analytics because I couldn't get clear data across three platforms. That was various tracking tools at around $50 per month combined.
I needed appointment booking for discovery calls. That was Calendly at $12 per month.
I needed a countdown timer plugin for ClickFunnels because the built-in one didn't work properly. Another $47 per month.
My actual monthly spend? Closer to $650.
Over two years, that's $15,600.
It was a Tuesday morning in March 2022 when everything fell apart.
I was preparing to launch a new product—a course I'd spent three months creating. The funnel was built in ClickFunnels. The course was uploaded to Kajabi. The email sequence was set up in ConvertKit. The webinar was scheduled in WebinarJam.
I'd tested everything. Twice.
Launch day arrived. I sent the first email. People clicked. People registered for the webinar. Everything was working.
Then the webinar software crashed.
200 people were trying to join, and the platform kept kicking them out. I was scrambling, trying to fix it, typing apologies in the chat. By the time I got it working, half my audience had left.
But that was just the beginning of the disaster.
After the webinar, people tried to buy. The ClickFunnels checkout page loaded slowly. Several people messaged me saying their credit cards were being declined (they weren't—it was a
ClickFunnels processing error). The ones who did successfully purchase didn't automatically get access to the Kajabi course because the integration had mysteriously stopped working.
I spent the entire night manually processing orders, sending login credentials, and apologizing to frustrated customers.
I made sales, yes. But I also got refund requests from people who called the experience "unprofessional."
That hurt.
Not because they were wrong, but because they were right.
Here I was, spending $650 per month on "professional tools," and I couldn't deliver a professional experience. The tools were supposed to make things easier. Instead, they were actively working against me.
I sat at my desk at 3 AM, surrounded by half-empty coffee mugs, staring at my screen. I opened a spreadsheet and calculated exactly how much I'd spent on software since starting my business.
$13,800.
Almost fourteen thousand dollars on tools that were supposed to help me succeed. Tools that were, in reality, holding me back.
I'd spent more on software than I'd made in profit.
The realization was devastating. I hadn't just wasted money—I'd wasted time. Hours and hours managing integrations, troubleshooting broken automations, learning multiple platforms when I should have been creating content, connecting with my audience, and actually building my business.
I started searching for alternatives.
Not just cheaper options, but better options. I needed something that actually worked as an integrated system, not a Frankenstein's monster of disconnected tools held together with digital duct tape.
I found Systeme.io in the most unglamorous way possible: a Reddit comment.
Someone in an entrepreneur subreddit was complaining about ClickFunnels' pricing, and another user replied: "Just use Systeme.io. It's like $27/month and does everything ClickFunnels does, plus email marketing and course hosting."
I almost scrolled past it.
Another "ClickFunnels killer." I'd heard about dozens of them. They were usually subpar knockoffs with terrible interfaces and missing features. Why would this be any different?
But that price tag... $27 per month versus my $650. Even if it only replaced ClickFunnels, that would be a massive saving.
I clicked through to the website.
The first thing that struck me was the simplicity. No aggressive sales tactics. No fake countdown timers. No "limited spots available" nonsense. Just a clean explanation of what the platform did:
- Sales funnels
- Email marketing
- Course hosting
- Affiliate management
- Webinars
- Automation
Wait. All of that in one platform?
I scrolled to the pricing section, expecting the catch. There had to be a catch.
Free plan for up to 2,000 contacts. Limited features, but genuinely free.
Startup plan at $27/month.
Webinar plan at $47/month (including unlimited webinars).
Unlimited plan at $97/month (everything, no limits).
I did the math. Even their most expensive plan was $97 versus my $650. That's an 85% reduction.
But I was skeptical. Very skeptical.
You know what they say: if it seems too good to be true, it probably is. How could a $27/month platform compete with tools that cost ten times as much? Where was the compromise? What features would I lose? What was the quality of the email deliverability? How buggy was the funnel builder?
I spent the next three hours researching.
I watched YouTube reviews. I read blog comparisons. I joined Systeme.io Facebook groups and lurked in the discussions. I looked for complaints, for problems, for red flags.
What I found instead was a community of entrepreneurs who sounded... happy?
They weren't complaining about integrations breaking. They weren't asking how to connect Tool A to Tool B. They were sharing wins, showing off their funnels, celebrating launches that actually went smoothly.
One user had a detailed comparison post. He'd migrated from a ClickFunnels + ActiveCampaign + Teachable stack (similar to my situation) to Systeme.io. His verdict? "Same functionality, better email deliverability, easier to use, 90% cheaper."
Still, I hesitated.
I'd already invested so much in my current setup. I knew ClickFunnels inside and out (finally). I'd built templates. I'd figured out workarounds. Switching would mean starting over.
Rebuilding everything. Learning a new system.
The thought was exhausting.
I signed up for Systeme.io's free plan on a Saturday morning, telling myself I'd "just test it out."
The onboarding was shockingly simple. No lengthy tutorial videos required. No complicated setup wizard. The dashboard was clean and intuitive. Everything was where I expected it to be.
I decided to rebuild one of my simple funnels as a test. A basic opt-in page connected to an email sequence. In ClickFunnels, this had originally taken me two days to build (plus another day to connect it to ConvertKit).
In Systeme.io, I had it done in 47 minutes.
I'm not exaggerating. I timed it.
The funnel builder was drag-and-drop, but smoother than ClickFunnels. The templates were modern and actually looked good without heavy customization. The email editor was intuitive. And here's the kicker: they were already connected. No integration required. No Zapier. No
API keys. No "webhook URLs" that I didn't understand.
I set up the automation: someone opts in, they get added to my email list, they receive a welcome email, then a sequence of five follow-up emails over two weeks.
One platform. One workflow. Five minutes to set up.
I published the funnel and tested it. Worked perfectly. I checked the email deliverability with a testing tool. Better than ConvertKit's results.
I sat back in my chair, slightly stunned.
Over the next week, I rebuilt more of my funnels. Sales pages. Webinar registrations. Course enrollment processes. Everything I'd painstakingly constructed across three platforms, now living in one place.
Then I tackled the course migration. This was what I was most nervous about. Kajabi was expensive, but it was admittedly good at course hosting. Would Systeme.io's course platform be a downgrade?
I uploaded my first course. The interface was straightforward. I could organize modules and lessons. I could drip content. I could track student progress. I could create quizzes.
Was it as fancy as Kajabi? No. Kajabi had more bells and whistles, more customization
options, more "look at all these features" complexity.
But here's what I realized: my students didn't care about bells and whistles. They cared about accessing the content easily, tracking their progress, and having a smooth learning experience.
Systeme.io delivered all of that.
Two weeks into my testing, I made the decision. I was migrating completely.
I spent a month moving everything over. Every funnel. Every course. Every email sequence. Every automation. It was tedious work, but every day I moved more processes into Systeme.io, I felt lighter. The stress of managing multiple platforms was evaporating.
The final test was a product launch. Not as big as the disaster launch from before, but significant enough to stress-test the system.
Everything worked.
The funnel didn't crash. The checkout process was smooth. Customers got instant access to their courses. The affiliate tracking worked flawlessly (I'd forgotten to mention I was paying another tool for affiliate management before). The webinar ran without a hitch.
I actually enjoyed the launch instead of drowning in technical problems.
After that launch, I canceled ClickFunnels. Then Kajabi. Then ConvertKit. Then all the ancillary tools.
My monthly software expense dropped from $650 to $47 (I was using the Webinar plan).
That's $603 saved per month. $7,236 per year.
Here's the twist I didn't see coming: Systeme.io has an affiliate program.
After a few months of using the platform and loving it, I mentioned it in a blog post. Just casually, as part of my business story. I included my affiliate link.
People signed up.
Not a flood, but a steady trickle. A few people per month who were in the same position I'd been in—overpaying for multiple tools and looking for a better solution.
Systeme.io's affiliate program pays 60% recurring commission. When someone signs up for the $27/month plan through my link, I earn $16.20 per month for as long as they remain a customer.
That first affiliate commission felt like justice. The platform that saved me money was now making me money.
Today, two years after switching, those early affiliate promotions still pay me. Every single month. Some of those customers I referred in 2022 are still active users, and I'm still earning commissions from them.
My current monthly affiliate income from Systeme.io? $347.
That nearly covers my own subscription plus my other remaining business tools. The platform essentially pays for itself while saving me money.
But the real value isn't even the money saved or earned.
It's the time.
I used to spend probably 10-15 hours per month just managing my tech stack. Troubleshooting integrations. Updating workarounds when something broke. Manually handling processes that should have been automated but weren't because the tools didn't talk to each other properly.
Now? Maybe 30 minutes per month on platform maintenance. Everything just... works.
Those 10-15 hours per month are now spent on activities that actually grow my business.
Creating content. Engaging with my audience. Developing new products. Building relationships.
You know what's funny? My business revenue has increased since switching to a "cheaper" platform. Not because the platform magically makes more money, but because I'm focused on business-building activities instead of tech-wrangling.
If I could go back and talk to myself in January 2021, standing at that kitchen counter with my credit card ready to sign up for ClickFunnels, here's what I'd say:
"Stop. Don't do it. You're about to waste two years and $15,600 on a problem you don't need to have."
"The expensive tools aren't better—they're just better at marketing. You're going to spend more time fighting with your tech stack than building your business."
"There's a platform called Systeme.io. It costs $27/month. It does everything those expensive platforms do, except it actually works as an integrated system. Yes, it seems too good to be true. It's not. It's just well-designed software without the venture capital bloat and aggressive pricing."
"Use it. Build your business. Stop worrying about tools and start focusing on serving your customers."
The $4,873 in my title? That was my average monthly expense when you add up everything—software subscriptions, integration tools, fixes, add-ons, and all the random pieces I needed to make my Frankenstein tech stack function.
Over two years, my overspending on platforms totaled more than $25,000.
I'm not writing this to make you feel bad if you're using ClickFunnels, Kajabi, or any other premium platform. Those tools work for some people. If you're making enough money that a $650/month software bill doesn't bother you, and you like those platforms, great.
But if you're like I was—struggling to justify the cost, spending more time managing tools than building your business, feeling stressed every time you see those subscription charges hit your credit card—there's a better way.
I wasted two years because I believed the marketing. I thought expensive meant professional. I thought complicated meant powerful. I thought if the "gurus" used it, I needed to use it too.
I was wrong about all of it.
The best business tool isn't the most expensive one. It's the one that gets out of your way and lets you build.
For me, that's Systeme.io.
Your $4,873 monthly mistake might look different than mine. Maybe it's not marketing platforms. Maybe it's hiring too many contractors for tasks you could automate. Maybe it's paying for courses instead of implementing what you already know. Maybe it's investing in inventory before validating demand.
Whatever your expensive mistake is, I hope my story helps you recognize it sooner than I recognized mine.
Two years is a long time to set money on fire.
Don't make my mistake.
Learn from it instead.
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