How To Sell A $97 Product Bundle And Keep 100% Of The Profit: The Complete System

Most digital product sellers think about profit wrong.

They see revenue.

A customer buys a $97 product. They think: "I made $97."

But here's the reality: You didn't make $97. After payment processing fees (typically 3%), you made $94. After the time you spent creating the product (20+ hours at $25/hour = $500 in opportunity cost), your actual profit is negative.

The traditional model is broken.

Create product → months of work → eventually sell → thin margins

There's a better way.

What if you could:

• Buy a complete $97 product bundle for $67

• Sell it for $97

• Keep 100% of that $97 (minus 3% fees = $94)

• Profit immediately ($27 on your first sale)

• Repeat infinitely with zero additional work

This is the resell rights model.

And it's completely legal, ethical, and wildly profitable.

The Math Everyone Should Know

Traditional approach (creating your own product):

• Time invested: 20–40 hours

• Cost to create: 200–1,000 (freelancers, tools)

• Time to first sale: 3–6 months

• First month profit: Often negative

Resell rights approach (buying done-for-you products):

• Time invested: 2–4 hours (rebranding)

• Cost to buy: $67

• Time to first sale: 1–2 weeks

• First sale profit: 27–30 immediately

The difference is staggering.

Most entrepreneurs never hear about this because:

2. 1. It's not sexy (you didn't "create" it)

3. 2. Resell rights aren't talked about (product creators want you buying their courses)

4. 3. It seems too simple (people distrust simple)

5. 4. It requires no special skills (anyone can do it)

But smart entrepreneurs know the truth:

The goal isn't to create products. The goal is to generate profit. If you can generate profit faster using products that already exist, that's the smart play.

What You'll Learn In This Guide

By the end, you'll know:

1. 1. The exact profit model — How buying a $67 bundle and selling it for $97 works

2. 2. Why this is completely ethical and legal — The licensing explained

3. 3. How to rebrand in 2–4 hours — Make it look like your own work

4. 4. How to sell your first bundle this week — Specific strategies

5. 5. Real profit projections — What you'll actually make

6. 6. The bundle you need — The Faceless Marketing Kit ($67, includes 8 products)

7. 7. Scaling from one to multiple products — Building a passive income stream

Let's dive in.

What You're Actually Selling

First, let's be clear about what a digital product bundle is:

A bundle is a collection of related digital products sold together at one price.

Examples:

• Email templates + Canva templates + content calendar = $97

• Checklist + guide + worksheet + swipe file = $97

• Sales page templates + copy templates + landing page tips = $97

The power of a bundle: Higher perceived value. Single checkout. Bigger profit per sale.

A customer sees 5–8 products bundled together. They think: "This is worth $300+."

They buy for $97.

You profit $30 on one transaction.

The Resell Rights Explanation

Master Resale Rights (MRR) means you buy the right to sell a product.

Here's how it works:

Step 1: Creator makes a product (emails template bundle, Canva templates, etc.)

Step 2: Creator decides to include resale rights with the sale

Step 3: You buy the product with resale rights for $67

Step 4: You can sell that product for any price you choose

Step 5: You keep 100% of the revenue (minus payment processing fees)

The original creator doesn't care. They already got paid their $67 upfront. You selling it 100 times doesn't affect them.

You benefit from their work. They benefit from upfront payment. Everyone wins.

Why This Is Legal And Ethical

This is the question most people ask: "Is this legit?"

Yes. Completely.

Legal precedent:

• When you buy a used book, you own the right to sell it (first sale doctrine)

• When you buy a car, you own the right to resell it

• When you buy anything, you typically own the right to resell it

Digital products with resale rights are the same.

The original creator grants you a license to sell their work. It's in the terms of sale. You're operating within legal bounds.

Ethical precedent: You're providing value to your audience. You're solving their problems. The source doesn't matter.

When someone buys your email template bundle, they don't care if you created it. They care if it solves their problem. It does. You're providing value.

The value you provide:

• Curation (you chose which products to bundle)

• Rebranding (you made it look like your own)

• Marketing (you found the customers)

• Support (you answer questions)

These are all valuable services.

The Math: One Sale To Breakeven

Here's the exact math on your first sale:

Your investment: $67 (Faceless Marketing Kit)

You sell the bundle for: $97

Payment processing fee (3%): $2.91

Your revenue: $94.09

Your profit: $94.09 - 67=∗∗27.09**

You've recovered your entire investment and made $27 profit on one sale.

The Math: Realistic First Month

Most people won't sell just one bundle.

If you reach 100–200 people with your product:

Impressions: 150 people see your sales message

Conversion: 2–3% buy = 3–4 sales Revenue: 3–4 × $97 = 291–388 Minus fees (3%): -8.73to−11.64 Net revenue: 279.27–376.36 Minus kit cost: 279.27–376.36 - 67=∗∗212.27–$309.36 profit**

First month profit: 212–309 from a $67 investment.

That's a 317–461% return in month one.

The Scaling Model: Multiple Bundles

Here's where it gets really profitable:

The Faceless Marketing Kit includes 8 different products:

1. 1. Email template bundle (47–97 selling price)

   2. Canva template bundle (37–67 selling price)

2. 3. Social media scripts (27–47 selling price)

3. 4. Lead magnet templates (17–37 selling price)

4. 5. Content calendar (27–47 selling price)

5. 6. Swipe file collection (17–27 selling price)

6. 7. Sales page templates (27–47 selling price)

7. 8. Brand guide bundle (37–\57 selling price)

You can sell each one separately.

Month 1: Launch email templates at $47

• 3 sales × $47 = $141 profit (after fees and kit cost)

Month 2: Launch Canva templates at $47 + ongoing email template sales

• Canva: 4 sales × $47 = $188

• Email templates: 2 additional sales × $47 = $94

• Month 2 total: $282

Month 3: Launch social media scripts at $37 + ongoing sales of previous products

• Scripts: 5 sales × $37 = $185

• Previous products: $150 (ongoing sales)

• Month 3 total: $335

Month 4: Launch lead magnets at $27 + ongoing

• Lead magnets: 8 sales × $27 = $216

• Previous products: $200 (growing)

• Month 4 total: $416

By month 4, you're making $400+/month.

All from a $67 investment.

All from products you don't have to create.

All with just 2–3 hours per month of marketing work.

Step 1: Buy And Download The Kit ($5 minutes)

Go to https://digitals.suepats.com/faceless-marketing-kit

Click "Buy Now"

Pay $67

Download all files

Time: 5 minutes

Investment: $67

Step 2: Choose Your First Bundle (30 minutes)

Don't try to sell all 8 products at once.

Pick 1–2 products from the kit that match your niche.

Example niches and best products:

• Email marketing niche → Email template bundle

• Content creation niche → Content calendar + social media scripts

• Design niche → Canva templates + brand guide

• List building niche → Lead magnet templates + email templates

• Coaching/service niche → Sales page templates + email templates

Action: Pick your niche. Pick 1–2 products. You're done with this step.

Step 3: Rebrand Your Bundle (2–4 hours)

This is crucial. It needs to look like YOUR product.

For each product, change:

✅ Colors — Change to your brand colors

✅ Headlines — Update to match your voice

✅ Example text — Make niche-specific

✅ Logo — Add your branding

✅ Business info — Update company name, contact info

✅ Sales copy — Rewrite to match your style

Tools you need (all free or cheap):

• Canva (free version) for design changes

• Google Docs for text editing

• PDF editor (free online) for documents

• Your own brand colors (pick from https://www.canva.com/colors/)

Time: 2–4 hours for complete rebranding

You're essentially making it look like you created it. Because from your customer's perspective, you did.

Step 4: Create Your Sales Page (1–2 hours)

You need a simple sales page that sells your bundle.

Use any of these (all have free versions):

• Carrd.co (free landing page builder)

• Google Docs (then convert to web page)

• Wix (free site builder)

• WordPress (if you're technical)

Your sales page needs:

Headline: "The [Bundle Name] Bundle That Saves You 20+ Hours Of Work"

Subheading: Problem statement + solution

What's included section: List each product (5–8 items)

Benefits section: What customers get

Proof section: Customer testimonials (or social proof if new)

Price: $97 (or lower to test)

Call-to-action button: "Get The Bundle Now"

Example sales page copy:

"The Email Marketing Bundle That Closes Sales Without Cold Calling"

Most coaches struggle with email marketing.

They know email is the highest ROI channel. But writing 50 professional emails takes weeks.

What if you had 50 done-for-you email templates?

In this bundle you get:

• 30 cold email templates

• 10 welcome sequences

• 10 follow-up emails

• Email swipe file (100+ subject lines)

• Email copywriting guide

Just customize with your details. Send. Close sales.

Everything you need to launch your email marketing in 24 hours.

Only $97.

Time: 1–2 hours

Step 5: Set Up Payment Processing (30 minutes)

You need a way to accept payment and deliver the product.

Best option: Gumroad (free to set up)

1. 1. Go to gumroad.com

2. 2. Create free account

3. 3. Create new product

4. 4. Upload your bundle files

5. 5. Set price ($97)

6. 6. Get your unique product link

7. 7. Test purchase (buy your own product to verify it works)

Alternative: Stripe or PayPal (also free to set up)

Time: 30 minutes

Step 6: Create Your Marketing Messages (1 hour)

You need to tell people about your bundle.

Create 5 variations of your sales message:

Message 1 — Pain-focused: "Most [audience] struggle with [problem]. I created [bundle] to

solve exactly that. It includes [specific benefit]. Link in bio. [URL]"

Message 2 — Solution-focused: "Just released [bundle]. It's everything you need to [desired outcome]. [Specific products included]. Only $97. [URL]"

Message 3 — Story-focused: "I used to [struggle]. Then I created [bundle]. Now [result]. You can do the same. [URL]"

Message 4 — Urgency-focused: "[Bundle] is only available this week. [Benefit]. Limited time offer. [URL]"

Message 5 — Social proof: "Already helped [number] people with [bundle]. Includes [specific benefit]. One-time investment. [URL]"

Time: 1 hour

Step 7: Launch (This Week)

Day 1-2: Email your list (if you have one)

• Send your best message

• Tell 10–20 people directly via email

Day 3-4: Post on social media

• 2–3 posts across platforms

• Use your 5 message variations

• Include link to your product page

Day 5-6: Share in communities

• Post in 3–5 relevant Facebook groups

• Share in relevant Slack communities

• Mention in relevant forums

Day 7: Celebrate and optimize

• Check your sales

• See which message worked best

• Plan next bundle launch

Time: 2–3 hours spread over 7 days

Total Timeline

Total time investment: 7–10 hours spread over 7 days

Total financial investment: $67

Expected result: 2–5 sales by end of week = 188–470 profit

Conservative Scenario: One Bundle, Modest Reach

What you do:

• Buy kit: $67

• Reband email template bundle

• Email 50 people

• Post once on social media

• Share in 1 Facebook group

Results:

• Reach: ~100 people

• Conversion: 2% = 2 sales

• Revenue: 2 × $97 = $194

• Minus fees (3%): -$5.82

• Net revenue: $188.18

• Minus kit cost: $121.18 profit

Timeline: 1 week

Profit: $121.18

Moderate Scenario: Two Bundles, Better Marketing

What you do:

• Buy kit: $67

• Rebrand email templates + Canva templates

• Email 100 people

• Post 5 times on social media

• Share in 5 Facebook groups

• Tell friends directly (15 people)

Results:

Week 1: Email templates launch

• Reach: 150 people

• Conversion: 2.5% = 3–4 sales

• Revenue: 3.5 × $97 = $339.50

Week 2-3: Canva templates launch

• Reach: 150 people (some new, some repeat)

• Conversion: 2% = 3 sales

• Revenue: 3 × $67 = $201

Week 4: Ongoing sales

• Email templates: 2 additional sales = $194

• Canva: 1 additional sale = $67

Month 1 total revenue: $339.50 + $201 + $194 + $67 = $801.50

Minus fees (3%): -$24.05

Net revenue: $777.45

Minus kit cost: $710.45 profit

Timeline: 1 month

Profit: $710.45

Aggressive Scenario: Full System, Consistent Effort

What you do:

• Buy kit: $67

• Rebrand all 8 products

• Email 200 people (built list)

• Post daily on Instagram and LinkedIn (8 weeks)

• Consistent Facebook group sharing (2–3 posts/day)

• Start paid ads ($300/month budget)

• Create content around each product

Results:

Month 1: 4 products launched

• Product 1: 5 sales × $47 = $235

• Product 2: 4 sales × $47 = $188

• Product 3: 6 sales × $37 = $222

• Product 4: 8 sales × $27 = $216

• Month 1 total: $861

Month 2: All 4 products + 4 new products launched

• Existing products: 8 additional sales = $435

• New products: 12 sales across 4 = $420

• Month 2 total: $855

Month 3: Full system running

• All 8 products selling: 25–30 total sales

• Average revenue: 1,200–1,400

• Minus ad costs: 900–1,100 profit

By month 4–5: System generating consistent passive income

• 30–40 sales/month

• 1,400–2,000/month revenue

• 1,100–1,600/month profit (after ads)

Timeline: 3–4 months to full system

Profit by month 3: $2,100+ cumulative

The Long-Term Projection

If you stick with this model for a full year:

Months 1–3:

• Learning curve

• Building audience

• Launching bundles

• Cumulative profit: ~$1,500

Months 4–6:

• System running

• Multiple products selling

• Organic growth from word-of-mouth

• Cumulative profit: ~$3,500 (monthly profit 800–1,000)

Months 7–9:

• All 8 products established

• Audience growing

• Referrals increasing

• Cumulative profit: ~$6,000 (monthly profit 1,200–1,500)

Months 10–12:

• Full passive income stream

• Minimal marketing effort

• Multiple products on autopilot

• Cumulative profit: ~$10,000+ (monthly profit 1,500–2,000)

Year 1 profit: $10,000+

Original investment: $67

ROI: 14,925%

Why $97 Is The Perfect Price

Most people think pricing is random. It's not.

The psychology of $97 vs. $100:

At $100, your brain says: "That's $100. That's expensive."

At $97, your brain says: "That's under $100. That's a deal."

The difference is $3. The psychology is enormous.

$97 triggers "bargain hunting" psychology.

It feels like you got a deal. Even though it's almost exactly $100.

Price Anchoring

When you list what's "inside" your bundle, you're using price anchoring.

"This bundle includes:"

• Email templates (normally $47)

• Canva templates (normally $67)

• Content calendar (normally $37)

• Social media scripts (normally $47)

• Total value: $198

Only $97 today

Your brain sees $198 of value for $97. That's a 51% discount.

That feels like an incredible deal.

The customer buys.

Why Not Lower?

Some people think: "Should I price at $47 instead of $97?"

No. Here's why:

At $47:

• Seems cheap

• Lower perceived value

• You need 2–3 sales to break even instead of 1

At $97:

• Seems valuable

• Higher perceived value

• Only need 1 sale to break even + profit $27

• Customers feel like they "got a deal"

The sweet spot for digital bundles is 47–97.

Lower feels cheap. Higher feels expensive.

Testing Prices

Pro tip: You can test different prices.

Launch at $97. Get 5 sales.

Then try $77 for your next batch. See if you get more sales.

Track which price converts best.

For most niches and audiences, $97 converts best. It feels valuable but still accessible.

Day 1: Monday

Morning (30 minutes):

• Buy the kit (https://digitals.suepats.com/faceless-marketing-kit)

• Download all files

• Check what you got

Afternoon (1 hour):

• Choose your niche

• Pick 1 bundle to start with

• Plan your rebranding

Evening (2 hours):

• Start rebranding

• Change colors

• Update headlines

Day 2: Tuesday

Morning (2 hours):

• Finish rebranding

• Make it look polished

• Test viewing the final product

Afternoon (1.5 hours):

• Create your sales page

• Write headlines and copy

• Add images/graphics

Evening (30 minutes):

• Set up Gumroad account

• Upload your bundle

• Test purchase

Day 3: Wednesday

Morning (1 hour):

• Create your 5 sales messages

• Write them in a doc

• Pick your favorite

Afternoon (1 hour):

• Send email to your list

• Tell 20 people directly via email

• Track who responds

Evening (30 minutes):

• Post on Instagram/Facebook

• Share your best message

• Include link

Day 4: Thursday

Morning (30 minutes):

• Post in 2 Facebook groups

• Share your message

• Engage with comments

Afternoon (30 minutes):

• Post on LinkedIn (if applicable)

• Share your message

• Network a bit

Evening (30 minutes):

• Check your sales

• Celebrate if you got any

• Optimize your message if needed

Day 5: Friday

Morning (30 minutes):

• Post in 2 more Facebook groups

• Share refined version of message

• Respond to inquiries

Afternoon (1 hour):

• Create a second social media post

• Use different angle

• Share again

Evening (30 minutes):

• Check results

• Note what's working

• Plan weekend strategy

Day 6: Saturday

Morning (30 minutes):

• Post in 1 more Facebook group

• Share valuable content + link

• Build community trust

Afternoon (1 hour):

• Reach out to 10 friends personally

• "Hey, I just launched [bundle]. Thought you might find it useful. [Link]"

• See who's interested

Evening (30 minutes):

• Review week's results

• Count total sales

• Calculate profit

Day 7: Sunday

Morning (1 hour):

• Plan your next bundle launch

• Pick your second product

• Plan rebranding timeline

Afternoon (1 hour):

• Start rebranding second bundle

• Get 50% done

• Plan week 2 strategy

Evening (30 minutes):

• Celebrate your first week

• Count your profit

• Plan how to scale

What's Inside The Faceless Marketing Kit

The Faceless Marketing Kit ($67) includes 8 ready-to-sell bundles:

1. Email Template Bundle

• 50+ professional email templates

• Sell at 47–97

• Best for coaches, entrepreneurs, agencies

2. Canva Template Bundle

• 100+ Instagram, Pinterest, email templates

• Sell at 37–67

• Best for creators, designers, small businesses

3. Social Media Scripts

• 100+ captions, post ideas, engagement scripts

• Sell at 27–47

• Best for content creators, small business owners

4. Lead Magnet Templates

• Checklists, guides, worksheets, assessments

• Sell at 17–37

• Best for email marketers, entrepreneurs

5. Content Calendar

• 30–90 days of pre-planned content

• Sell at 27–47

• Best for busy entrepreneurs, creators

6. Swipe File Collection

• Email subjects, headlines, CTAs

• Sell at 17–27

• Best for marketers, copywriters

7. Sales Page Templates

• 20+ high-converting sales page templates

• Sell at 27–47

• Best for digital product sellers, course creators

8. Brand Guide Bundle

• Color palettes, fonts, brand templates

• Sell at 37–57

• Best for new businesses, entrepreneurs

Why This Kit Is Perfect

✅ 8 complete products — Not just templates, fully developed bundles

✅ Professional quality — Customers will love them

✅ Full resale rights — Sell with zero restrictions

✅ $376 value — Normally would cost 5–6x more to buy separately

✅ Multiple niches — Sell to coaches, creators, entrepreneurs, agencies

✅ Easy to rebrand — 2–4 hours per product

✅ High profit margin — Sell for 47–60% markup

✅ Proven sellers — These products already sell, thousands of times

Get The Kit Now →

$67 investment. 8 products. Unlimited selling rights.

Start today.

You now know the complete system:

2. 1. Buy the kit ($67)

3. 2. Rebrand a bundle (2–4 hours)

4. 3. Create a sales page (1–2 hours)

5. 4. Set up payment (30 minutes)

6. 5. Launch your bundle (this week)

7. 6. Profit 27–300+ on first bundle

8. 7. Repeat with remaining 7 products

9. 8. Build $1,000+/month passive income

The only question is: Will you start today?

Get The Faceless Marketing Kit →

$67. 8 products. 100% profit on every sale.

Your path to $1,000/month starts now.